Australian financial advice firm expands to South Africa

Money Management
April 4, 2016 AEST

North Sydney-based client engagement platform AstuteWheel has gained a foothold in the South African planning market.

The company, which recently joined Stone and Chalk, confirmed it ran a successful pilot program in South Africa, with 20 advice practices across the country receiving positive feedback.

The North Sydney-based business is keen to develop opportunities both both locally and overseas with AstuteWheel managing director, Hans Egger saying the South African financial advice market faced the same kind of challenges in regulatory change that the Australian market has worked through.

“It is a sophisticated financial advice market looking to grow, and our solution really fills a gap for many of these practices which are already providing good advice, but need a more efficient and better client engagement process to demonstrate to clients the value of their advice,” said Egger.

“The system was launched to the South African market earlier this month during a roadshow that visited Cape Town, Durban, Johannesburg and Pretoria. Initial signs are very encouraging with a number of advisers subscribing to the software following the demonstration.”

With more than 500 Australian financial advisers currently using the AstuteWheel’s platform, Egger is confident in the potential for growth.

“This year is about not only moving beyond national boundaries but also challenging – as we see it – the pre-conceived boundaries in financial advice.”

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